Claire Johnson

Senior Director / Strategic Communications & Content

claire.johnson@unisunsports.com

Claire Johnson serves as the Senior Director of Strategic Communications and Content for Unisun Sports, having served in a similar role at the Atlantic Sun (ASUN) Conference since February 2026. Johnson oversees all aspects of communications for Unisun Sports, the ASUN and United Athletic Conference (UAC) while also spearheading content creation for all three entities.

Before she joined the Unisun Sports staff, Johnson was the Associate Director of Integrated Communications at the University of Memphis for five seasons.  Johnson worked exclusively with the then nationally-ranked Tiger Football team where she was the primary public relations contact for head coach Ryan Silverfield, his staff and the team. She also worked closely with Memphis women's soccer, a powerhouse team in the NCAA, as well as the women's basketball and men's basketball programs and multiple other teams.

On top of her public relations duties, Johnson spearheaded the Communication department's student intern program while also serving as a board member and the media representative for the department's Title IX initiative, 901Women, as well as serving as the public relations contact for multiple department campaigns and initiatives.

Prior to her jump to Division I, Johnson spent three seasons at Missouri S&T. While with the Miners, Johnson was the main media contact for women's basketball, men's and women's golf, women's soccer, softball, and women's volleyball, as well as the second contact for football. She was also in charge of handling all Miner Athletics social media accounts, graphic design work for the department, scheduling and facilitating media days, and training student-workers for various jobs on game-day. 

During her time in Rolla, Johnson worked on the department's social media push of former S&T football player, Tershawn Wharton, when he signed an NFL contract with the Kansas City Chiefs and, eventually, made the 53-man roster for the reigning Super Bowl Champions in 2020. She also oversaw the publicity for the women's volleyball team, who claimed the program's first ever AVCA ranking at No. 25 during the 2020-21 season. The Miners would make it to the GLVC Tournament for the second consecutive year and all the way to the championship match for the first time in the team's history.

Prior to her time at Missouri S&T, Johnson was named the first full-time Sports Information Director at Harris-Stowe State University in St. Louis, Mo. As the Hornets media contact for their seven sports, Johnson live-streamed the first home games in the department's history, increased their social media presence tenfold, and ran the point for the redesign of hornetsathletics.com. On top of being the department's Sports Information Director, Johnson also served as the Game Day Operations Administrator, a Title XI Coordinator for the athletic department and as the staff liaison for the Student-Athlete Advisory Committee (SAAC) and the Association of Student-Athletes (ASA).

Before joining Harris-Stowe in 2017, Johnson got her career start as the Graduate Assistant for the sports information department at her alma mater, Lindenwood University-Belleville. In her time as an employee for the Lynx, Johnson was the main contact for 14 sports and the second contact for football. During her time there, Johnson started an on-campus internship opportunity between the athletics and communications department. This relationship between the two departments helped to funnel future athletic communications professionals into the sports information office on a semester or yearly basis.

Johnson, a native of St. Peter's, Mo., is a two-time graduate of Lindenwood University where she earned her bachelor of arts degree in Mass Communication & Media Studies in 2016 and her master of arts degree in Corporate Communications in 2018.